Accepting guest posts can boost your search engine optimization (SEO) efforts by building backlinks from relevant websites. It can also help your business establish itself as an authority in its field and generate brand awareness. Steps to Publish Guest Posts from Google News-Approved Blogs.
However, websites must implement verification measures and strict blogging guidelines in order to avoid low-quality posts that may damage their reputation and SEO rankings.
Find the Right Sites
Finding suitable sites for guest posting requires searching your niche or business keywords, with “guest post” or “accepting guest posts” searches yielding results such as blogs’ submission guidelines pages and domain rating (DA). With this knowledge in hand, select which blogs to target for guest posts.
Assess the content found on each blog you have selected to gain an idea of the topics and formats that resonate with their target audience. Some blogs offer “How To” articles, research papers, ultimate guides, or lists as separate sections; Quora can also be an excellent way to discover hot industry-related questions as potential guest post topics.
If you are writing about a new product or service, linking back to your site in your post can help drive traffic back there and generate leads if appropriate keywords have been included in your title tag. In addition, reading comments left by readers after each post and responding accordingly (also thanking the blog owner for publishing your piece) shows your commitment to community participation while creating solid bonds among bloggers.
Write the Right Posts
If you want your guest posts to succeed, investing time and thought into developing high-quality content is crucial for their success. Topic selection should fit with the blog you are targeting; taking a good hard look at its comments section, social media profiles, and types of posts published can give a lot of insight. What is the best way to Publish Guest Posts?
Once you know which article type will resonate best with the readers of your target blog, it’s time to write it! Take your time analyzing their writing style—what kind of formatting they use, do they include headers or bolded text or images, is their article short or long? Additionally, it may help if you view other guest author biographies to see how many links they include in their bios.
When it comes to linking, the most important rule to follow is not overusing self-promotional links in your post. Editors take time and effort in reviewing guest posts, so an article stuffed with links back to your website, product, or service may not get approved by them. Instead, save these types of announcements for your bio; there will be more suitable places for them there.
Contact the Blog Owners
As you research potential websites to write for, it is wise to read their guest posting guidelines or reach out to their editor and inquire. This can provide an understanding of what kind of content they accept and whether do-follow or no-follow links are desired—this can significantly influence SEO performance. The best guide on Publish Guest Posts on Pensivly?
Be sure to include writing samples as proof of your ability to contribute content for their site, along with an explanation for why you are reaching out and any content ideas that come to mind. Make it easy for them to reach you by including your name, website title, and social media handles in your email signature so they can contact you quickly.
Once your post has been published, please share it on social media to drive traffic and form relationships with readers. Also, be sure to respond promptly to any comments left about your article.
Establishing a community for your customers through guest blogging is an excellent way to foster engagement and build trust in your brand. Furthermore, Google gives more weight to websites with more backlinks, and guest blogging can create a positive experience that turns potential consumers into loyal clients.
Track Your Results
Tracking results when employing guest posting as part of your digital marketing strategy is essential. Ahrefs offers tools like its backlink checker to give an accurate picture of its success.
If your results aren’t what you expected, try changing up your tactics. Instead of targeting only highly visible sites like newspapers or blogs with millions of readers, try targeting smaller, lesser-known blogs that might be more open to accepting new writers. Or create content tailored specifically for each target site’s target audience.
One way of measuring success is to examine your website or blog traffic—particularly the number of visitors and average time spent there compared to your goals in step 1. Then, compare this figure against any potential goals from step 1.
As part of your guest post, don’t be shy about linking back to your site if relevant and appropriate to the topic at hand. Incorporate no-follow tags so Google won’t penalize you for trying to game their algorithm by including links. Likewise, ensure your author bio includes social media links and headshots that help readers recognize you and engage with your content.
